JoJo Siwa Net Worth (Money & Salary)

What Is JoJo Siwa’s Net Worth?

JoJo Siwa, an American dancer, singer, actress, model, and reality television star, boasts a net worth of $20 million. Gaining recognition on “Abby’s Ultimate Dance Competition,” she later became a fixture on “Dance Moms.” While her reality TV experience certainly contributed to her fame, JoJo’s true achievements came from her success on YouTube, where many of her videos accumulated hundreds of millions of views and she attracted nearly 12 million subscribers. She has been recognized as one of the world’s most influential figures.

Early Life

Born on May 19, 2003, in Omaha, Nebraska, Joelle Joanie Siwa captured the spotlight with her music videos “Boomerang” and “I Can Make U Dance” on YouTube. Following a highly successful tour in 2018, she started performing in sold-out arenas. This tour originally covered 52 cities across the U.S. and Canada and later expanded to include locations in the United Kingdom and Australia.

JoJo Siwa Hair Bow Sales

Many fans speculate that JoJo’s net worth is likely much higher than currently estimated, as she has allegedly sold 40 million hair bows. Although this figure hasn’t been independently verified or published in business media, she undeniably earns a significant amount from product sales. However, even if the figure of 40 million bows is accurate, it doesn’t necessarily indicate that JoJo herself is profiting “hundreds of millions” of dollars from these sales.

In celebrity product lines, stars typically receive payment only after achieving certain sales thresholds and recouping production and marketing expenses. If JoJo has indeed sold 40 million bows, it’s clear that these sales benchmarks have been met and exceeded, allowing her a share of the profits.

Using an industry benchmark of $9 for each bow, we estimate that each sale can bring in about $2.5 in net profit. Based on typical celebrity endorsements, JoJo may receive around 20% of the profits after costs are accounted for, equating to $0.54 per sale, before taxes. If she sold 40 million bows, it’s likely she needed to sell around 10 million just to cover initial costs. This would result in total earnings of approximately $16 million before tax, translating to about $8 million after tax considerations.

These figures suggest that JoJo is indeed generating substantial income from her product sales alone. It’s also important to remember that any net worth figures presented here account for tax liabilities. Therefore, for an individual to have a net worth of $14 million, they would need to earn between $25 million and $30 million before taxes and other expenses. Should JoJo sustain her current popularity, we can confidently anticipate a future where her net worth could reach $50-100 million.

Filmography

Throughout her career, JoJo Siwa has appeared in numerous television shows, including Nickelodeon programs like “Ultimate Halloween Costume Party,” “Not-So-Valentine Special,” and “Ultimate Halloween Haunted House.” Noteworthy guest spots include “School of Rock,” “SpongeBob SquarePants,” “Keeping Up with the Kardashians,” “The Substitute,” “The Masked Singer,” “Celebrity Family Feud,”

“So You Think You Can Dance,” “Dancing with the Stars,” “High School Musical: The Musical: The Series,” and “America’s Got Talent.”

JoJo Siwa has contributed to films like “The J Team” and “The Angry Birds Movie 2.”

Throughout the years at the Nickelodeon Kids’ Choice Awards, Siwa has received numerous nominations and has claimed the titles of “Favorite Viral Music Artist,” “Favorite Musical YouTube Creator,” and “Favorite Social Music Star.”

Real Estate

In 2020, during February, JoJo purchased a house for $3.5 million located in Tarzana, a suburb of LA. Despite being only 16 years old at that time, she had amassed more wealth than many do in a lifetime. Her new residence was promptly showcased on her YouTube channel, where dedicated fans were given an exclusive tour.

The Mediterranean-style home spans 6,000 square feet, providing ample space for JoJo and her entire family. Key features include marble flooring, cozy fireplaces, a gourmet kitchen, charming French doors, among various other indoor amenities, ensuring this young YouTuber’s comfort for years ahead. The outdoor space boasts a swimming pool alongside a sports court.

Personal Life

JoJo was in a relationship with TikTok star Mark Bontempo from August to November 2020. In January 2021, she came out as a member of the LGBTQ+ community via social media. Later, in February 2021, Siwa disclosed that she was dating her best friend, Kylie Prew. Although the couple split in late 2021, they reconciled in May 2022. However, Siwa and Prew parted ways again in June 2022, and in August, JoJo began a relationship with social media creator Avery Cyrus. Their breakup was confirmed in December 2022.