KSI Net Worth (Money & Salary)

What Is KSI’s Net Worth?

Known as KSIOlajidebt, or simply KSI, he is an English YouTube star, video game commentator, comedian, and rapper, boasting a staggering net worth of $100 million. KSI ranks among the highest-paid online personalities globally. Over the year from September 2022 to September 2023, he accrued $25 million. Currently, KSI manages three YouTube channels: “KSI,” “JJ Olatunji,” and “KSIClips,” and his video content has garnered over 8.6 billion views. His primary channel enjoys an impressive subscriber count of 24.1 million, and he has previously been part of the YouTube collective known as the Sidemen, overseeing four channels, namely “Sidemen,” “MoreSidemen,” “SidemenReacts,” and “SidemenShorts.”

The title KSIOlajidebt is derived from his gaming persona “KSI,” combined with his real name, Olajide, and BT for British Telecom. KSI primarily focuses on FIFA game commentary and has played FIFA alongside Arsenal and England midfielder Alex Oxlade-Chamberlain. As a musician, KSI made headlines with his 2015 single “Lamborghini” (featuring P Money), which peaked at #7 on the UK R&B chart and #30 on the UK Singles Chart. He has released studio albums such as “Dissimulation” (2020) and “All Over the Place” (2021), and has collaborated on singles with artists like BlacknWhite, Sway, and Yogi. In 2015, he authored “KSI: I Am a Bellend,” which was retitled “I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet” for its U.S. release.

The rivalry between Logan Paul and KSI is well-documented, peaking with a pay-per-view boxing match on August 25, 2018, promoted as “the biggest internet event in history.” The initial bout ended in a draw, leading to a rematch on November 9, 2019, at Los Angeles’ Staples Center. The first match attracted 2.25 million live viewers, with 1 million opting for pay-per-view and another 1.2 million estimated to have watched it illegally via Twitch streams. Ultimately, 1.3 million purchases were made for the PPV event, generating about $13 million in revenue. It is estimated that both fighters earned around $2 million each from this match before taxes, including all revenue streams such as merchandise. For their second encounter, both were guaranteed a minimum of $900,000, with total earnings likely exceeding $3 million each, broadcasted by boxing company DAZN USA. KSI previously faced fellow YouTuber Joe Weller, claiming victory in the third round by technical knockout, attracting 1.6 million live viewers and reaching 21 million views within a day.

Prime Energy Drink

In the context of KSI’s net worth, the energy drink “Prime” has emerged as a significant topic in recent years. For those unfamiliar, Logan Paul and KSI have been promoting Prime since its launch in January 2022. Unverified reports from Prime suggest that between December 2022 and December 2023, the beverage generated a remarkable $565 million in revenue.

Do Logan Paul and KSI own Prime? No, they serve as promoters of the brand but hold equity within it. It is widely speculated that they either both hold 20% each or a combined 20%. The remainder of the brand is owned by a Louisville-based parent company, Congo Brands, co-owned by Max Clemons and Trey Steiger.

If we consider that Logan and KSI hold a 20% stake in the brand each, we can draw comparisons to Rockstar’s sale to Pepsi for $3.8 billion in 2020, which occurred while generating $800 million in revenue. This indicates a sale value of approximately 5X revenue. Assuming Prime’s annual revenue stands at $600 million, the inferred total valuation of the brand could be around $3 billion (5 times $600 million). Consequently, if Logan and KSI each possess 20% of the brand, their respective stakes could be valued at $600 million.

If they indeed hold a combined 20%, which translates to 10% each, that equates to $300 million for each. Due to the uncertainty regarding their actual equity stakes and the unverified revenue figures of the brand, all preceding statements are purely speculative. Nonetheless, it’s reasonable to infer that both have significant and valuable shares in a rapidly growing enterprise.

Prime has secured a variety of celebrity endorsements, including quarterback Patrick Mahomes, soccer sensation Erling Haaland, and MMA fighter Alexander Volkanovski. It’s likely that these celebrities were also granted equity in return for their promotional efforts.

Early Life

Olajide Olayinka Williams Olatunji, known as KSIOlajidebt, was born on June 19, 1993, in Watford, Hertfordshire, England. His mother, Yinka, originates from London, while his father, Jide, hails from Nigeria. KSI has a younger brother named Deji, who is also a YouTube personality; in 2015, KSI was recognized as the #1 “Most Influential YouTube Creator in the UK” by Tubular Labs, with Deji following closely at #2. KSI attended Berkhamsted School, where he first met Simon Minter, who would later become a part of the Sidemen alongside KSI. In 2018, Deji published a video revealing KSI’s private bank information, which led KSI to publicly express his frustration towards his family for Deji’s actions, stating, “Don’t you f**king dare put my information out on blast like that. I keep that shit private. Mom, dad, I’m disappointed.”

YouTube Career

KSI began his YouTube journey in 2008 with the channel name “JideJunior,” and later established the “KSIOlajideBT” account in July 2009. After generating a consistent income from his FIFA gameplay commentary videos, he chose to leave sixth form college. KSI expanded his content to include vlog-style videos and a diverse range of games, achieving one million subscribers by 2012. In 2013, he signed with Polaris, a sub-network of Maker Studios, and in October of the same year, he became a member of the Sidemen, a British YouTube collective known for sketches, challenges, and gaming commentary. KSI announced his departure from the Sidemen in August 2017, subsequently releasing diss tracks aimed at the other group members.

Music Career

KSI made his music debut with the album “Dissimulation” in May 2020, which achieved #1 on the Irish Albums Chart and #2 on the UK Albums Chart. This Gold-certified album included singles such as “Down Like That” (featuring Rick Ross, Lil Baby, and S-X), “Wake Up Call” (featuring Trippie Redd), “Poppin” (featuring Lil Pump and Smokepurpp), “Houdini” (featuring Swarmz and Tion Wayne), and “Killa Killa” (featuring Aiyana-Lee). His subsequent album, “All Over the Place,” released in 2021, reached the top of the UK Albums Chart and featured the Gold singles “Really Love” (featuring Craig David and Digital Farm Animals) and “Don’t Play” (with Anne-Marie and Digital Farm Animals). KSI has also released several EPs, including “Keep Up” (2016), “Jump Around” (2016), “Space” (2017), and “Disstracktions” (2017).He launched the studio album “All Over The Place” in 2021.

Personal Life

KSI is dedicated to charity initiatives and has engaged in charity television events like “Comic Relief,” “Stand Up To Cancer,” “Children in Need,” and “Sport Relief.” In 2015, he contributed $10,000 to Castro1021’s online charity stream on YouTube and participated in a Race Against Slime event to fundraise for SpecialEffect, a U.K.-based charity aimed at reintroducing “fun and inclusion into the lives of individuals with physical disabilities by enabling them to play video games.” Between 2016 and 2018, KSI and his fellow Sidemen organized three fundraising football matches, amassing nearly £400,000 for charities including Childline, the Saint’s Foundation, and the Charlton Athletic Community Trust. In 2020, he gave $60,000 to the Black Lives Matter Global Network Foundation, among other organizations supporting black lives, and provided clothing to the Seaview Project. Additionally, that year he participated in “The Independent’s” Help the Hungry campaign and the “Evening Standard’s” Food for London Now campaign, and he contributed to the charity single “Stop Crying Your Heart Out” for Children in Need. In 2021, he gave £10,000 to Comic Relief during BBC Radio 1’s “Lol-a-thon.”

KSI is an Arsenal F.C. supporter and has featured on AFTV, a platform devoted to Arsenal fans. In 2012, he faced accusations of sexual harassment against women at a Eurogamer event and for sexually assaulting spokesmodel Brandy Brewer. Although Brewer later tweeted, “I consented to the motorboat it’s called comedy……relax,” KSI received a ban from future Eurogamer events.

Awards and Nominations

KSI clinched a Diamond Creator Award/Youtube Creator Reward at the YouTube Creator Awards in 2016, with the NME Awards also recognizing him as Vlogger of the Year. He won an Amazon Music UK award for Best Song in 2020 for “Lighter,” which also garnered him a BRIT Award nomination for Best British Single. KSI has received three nominations for the Shorty Awards: Best in Gaming in 2012, YouTuber of the Year in 2017, and Best YouTube Ensemble (with the Sidemen) in 2019. “Sidemen: The Book” was nominated for a British Book Award in 2017 for Non-Fiction: Lifestyle Book of the Year, and that same year he was nominated for a BBC Radio 1’s Teen Choice Award for Best British Vlogger. KSI has also been nominated for the Global Awards (Social Media Superstar, 2018), MTV Awards (Hottest Summer Superstar, 2020), MOBO Awards (Best Media Personality, 2020), and TMTV Awards (Hottest Summer Superstar, 2021). He was awarded “Personality of the Year” at the Rated Awards in 2022.

Real Estate

In a 2020 conversation with “Men’s Health,” KSI disclosed that he owns over ten properties in England, with their total value exceeding £10 million. In December 2021, he vacated a flat he shared with a friend and acquired a one-story home in London for £10 million.