Logan Paul Net Worth (Money & Salary)

What is Logan Paul’s net worth?

An American YouTuber, boxer, internet personality, and actor, Logan Paul has a net worth estimated at $150 million. Presently, his YouTube channel boasts over 23.6 million followers. He has periodically held the title of one of the highest-paid YouTubers worldwide, earning at least $20 million annually. Additionally, he has amassed 27 million followers on Instagram and 18 million on TikTok.

Beyond YouTube, Logan operates a highly profitable merchandise company known as Maverick Apparel, which raked in over $40 million in sales within its first nine months.

Since November 2018, he has been the host of the Impaulsive podcast. In recent years, both Logan and his brother Jake have shifted their focus to professional boxing.

This year, Logan entered into a multi-year agreement with WWE, reportedly worth $15 million over three years, following several appearances with the organization in the past.

Prime Energy Drink

The energy drink “Prime” has recently garnered significant attention in relation to Logan Paul’s net worth. For those unfamiliar, Logan has teamed up with his boxing adversary KSI to promote Prime since it was launched in January 2022. Unverified reports from Prime indicate that the drink achieved $565 million in revenue between December 2022 and December 2023.

Do Logan Paul and KSI own Prime? The answer is no; they promote the brand but do possess equity in it. It is widely assumed that either they each own 20% or have a combined ownership of 20%. The majority stake is held by Congo Brands, an umbrella company based in Louisville, co-owned by Max Clemons and Trey Steiger.

If we consider that Logan and KSI each hold a 20% stake in the brand, it’s insightful to note that Rockstar sold to Pepsi for $3.8 billion in 2020 while generating $800 million in revenue. Essentially, Rockstar sold for about 5 times its revenue. If Prime is indeed generating $600 million annually, one might infer the overall valuation of the brand.

value sits at approximately $3 billion, which is five times $600 million. If each Logan and KSI has a 20% ownership in the brand, their paper securities would value at $600 million. Conversely, if they actually possess a combined equity stake of 20%, meaning 10% each, that equates to $300 million for each. Given the uncertainty surrounding their actual equity stakes and the unverified revenue figures of the brand, all the previously mentioned figures remain speculative. Nevertheless, one could reasonably conclude that both individuals possess highly valuable investments in a thriving enterprise.

Prime has enlisted numerous celebrities for endorsements, including NFL quarterback Patric Mahomes, soccer sensation Erling Haaland, and MMA champion Alexander Volkanovski. It seems reasonable to deduce that these celebrities were also granted equity in return for their promotional efforts.

Early Life

Born on April 1, 1995, in Westlake, Ohio, Logan Alexander Paul has a younger brother, Jake Paul, who has also found fame as a social media influencer. At the age of ten, Logan started creating videos for YouTube on a channel he named Zoosh.

In 2012, he earned recognition as an All-Star linebacker for the Westlake High School football team. He also achieved the title of State Champion wrestler during his time in high school and continued his education in engineering at Ohio University. From 2013 to 2014, his follower count across various social media platforms soared from 900 to 1.5 million, with a peak of popularity on Vine. Logan made the decision to drop out of Ohio University in 2014 to relocate to Los Angeles.

Career

A YouTube compilation video showcasing his Vine content gained over four million views in its first week after being uploaded in April 2014. This success led him to garner 4 million followers on Vine, eventually attracting the attention of companies like HBO, Pepsi, and Virgin Mobile, who hired him for paid video productions. In 2015, he was regarded as the 10th most influential personality on Vine, earning hundreds of thousands of dollars from his short clips. Following Vine’s shutdown, Paul transitioned to YouTube.

Currently, Logan’s videos boast nearly six billion views. As of now, he has amassed over 23.6 million subscribers on YouTube, 26 million followers on Instagram, and 15 million fans on Facebook.

Suicide Forest Controversy

On December 31, 2017, Paul uploaded a video filmed in Aokigahara, known as the suicide forest at the base of Mount Fuji in Japan. This area has a history of individuals ending their lives there. The footage depicted a deceased person hanging from a tree, leading to 6.3 million views within just 24 hours. In response, several online petitions emerged, calling for YouTube to terminate Paul’s channel. He subsequently removed the video and issued an apology on Twitter the following day. On January 9, 2018, YouTube publicly condemned the video via their Twitter account. A day later, they announced the removal of Paul’s channels from the Google Preferred ad program, and he was also let go from YouTube.

the Red series “Foursome.” Following this incident, Paul contributed $1 million to organizations focused on suicide prevention.

Other Controversies

In February 2018, YouTube suspended all ads on Paul’s channels due to his “pattern of behavior.” Specifically, YouTube highlighted Paul’s involvement in the “Tide Pod challenge,” an incident where he humorously attempted to give CPR to a fish from his pond, and another where he filmed himself using a taser on two deceased rats. During this time, Paul did not earn any revenue from his views. Ads were reinstated on his channel two weeks later, but he had to remain on probation for 90 days, during which his content was ineligible for the YouTube trending tab.

In January 2019, during a segment on his podcast, Paul remarked, “What is it, male-only March? … We’re gonna attempt to go gay for just one month,” attracting significant backlash for suggesting that homosexuality is a choice.

KSI Boxing Matches

The animosity between Logan Paul and fellow YouTuber KSI is well-known. A pay-per-view boxing match between them on August 25, 2018, was touted as “the biggest internet event in history.” A rematch occurred on November 9, 2019, at the Staples Center in Los Angeles. Their first match drew 2.25 million live viewers, with 1 million purchasing the pay-per-view and an estimated 1.2 million watching illegally on Twitch. Ultimately, 1.3 million bought the fight via PPV, raking in about $13 million in revenue. It’s estimated that Logan and KSI each pocketed around $2 million from this event before taxes, considering additional revenue from merchandise sales. For their second bout, they each had a guaranteed minimum of $900,000. Broadcast by boxing company DAZN USA, their total earnings for this fight likely exceeded $3 million each.

Personal Life

During the fall of 2015, Paul resided in a Hollywood apartment complex alongside his roommates, Mark Dohner and Evan Eckenrode, as well as other social media celebrities such as Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. The close proximity allowed the group to collaborate on various video projects for their channels.

In the fall of 2017, Paul relocated to a property in Encino.

Paul confirmed his relationship with actress Chloe Bennet in July 2018, though they had reportedly been dating for a year before this acknowledgment. Unfortunately, they separated in September of the same year.

He has red-green color blindness.

In May 2020, Logan Paul announced his relationship with model Josie Canseco, the daughter of baseball legend Jose Canseco. He uploaded a video in June titled “I Bought My Girlfriend A Horse” where he featured their adventures together after buying Josie, who has a passion for horseback riding, a horse as a peace offering following a minor disagreement. The video showcases the couple riding horses, during which Paul informs her that both are hers. He stated: “100% yours. Even

“You can keep them if we break up.”

In 2022, model Nina Agdal began dating Paul, and in July 2023, they announced their engagement.

Annual Earnings

Logan earned $12.5 million in 2016, followed by $12 million in 2017, and $14.5 million in 2018. His earnings in 2019 totaled $10 million and rose to $18 million in 2021.

Between September 2022 and September 2023, Logan accumulated $20 million.

Real Estate

Logan Paul resided in a mansion located in Encino, a suburb of Los Angeles, for multiple years:

In October 2017, he purchased this property for $6.55 million, after it had been listed several months earlier at $8.5 million. The mansion spans over 30,000 square feet and contains 14 rooms. Ultimately, Logan sold the property in April 2022 for $7.4 million, with Machine Gun Kelly as the buyer.

Currently, Logan is renting a mansion valued at over $13 million in Puerto Rico, located within the private gated community of Ritz-Carlton.

In 2019, he acquired an 80-acre property named Fobes Ranch in the San Jacinto Mountains for $1 million, approximately two hours east of downtown Los Angeles. Notably, Fobes Ranch was once inhabited by Harvard professor turned LSD producer Timothy Leary during the 1960s, who used the property to manufacture LSD alongside a group of Laguna Beach surfers known as the “Brotherhood of Eternal Love.”

Floyd Mayweather Boxing Match

On June 6, 2021, Logan squared off against Floyd Mayweather in a professional boxing match. Supposedly, Logan negotiated a contract to receive a base salary of $250,000, in addition to 10% of Pay Per View profits, while Mayweather was assured a $10 million appearance fee along with 50% of the PPV profits.

Logan anticipated a minimum earning of $20 million from the bout, whereas Floyd estimated his earnings to surpass $50 million.

In actuality, about 1 million people purchased the fight. Consequently, Floyd is believed to have earned around $35 million, while Logan received approximately $5.25 million.